Project Description

Verasity developed the Proof-of-View blockchain technology and an ad-tech solution to prevent ad fraud on various video platforms. Furthermore, they created a platform for e-sport broadcasts with which they could also test their ad tech solution.
For this project, cryptecon supported Verasity as an economic consultant. Cryptecon contributed to the project's white paper and analyzed Verasity's financial equilibrium.

Methods used by cryptecon

• Equilibrium modelling
• Monte Carlo analysis
• Scenario analysis with some dynamic components